About Me
I’m a digital marketer with over 6 years of experience turning complex challenges into streamlined solutions. I’m known for being resourceful, adaptable, and results-driven, with a knack for creating systems that deliver lasting impact.
I played a key role in building a marketing department from the ground up, establishing foundational processes and tools. From crafting automated CRM workflows to configuring chatbots and GPTs, I focus on smart integrations that drive efficiency.
What drives me? Solving tough marketing problems by leveraging content, SEO, technology, and automation to achieve measurable results.
My Philosophy
I’m driven by the desire to make a meaningful impact—not just for businesses, but for the people I work with.
My philosophy centers on solving problems, streamlining processes, and empowering teams to work more efficiently. I approach challenges with curiosity and logic, starting with the right questions to uncover root causes and planning with the end goal in mind.
Communication, transparency, and clarity are at the heart of my work, ensuring alignment across teams and stakeholders.
I value tenacity, resourcefulness, and kindness, and believe success is not just about results, but also the quality and attitude behind the journey.
For me, learning and growing with each challenge is just as important as the outcomes we achieve together.
Key Achievements
Website Growth & SEO Success
In 2023, launched a new website for Premier Lending that generated an average of 3.5K monthly organic searches. By 2024, the site achieved 617K impressions and 12.3K clicks, maintaining a 2% CTR and an average monthly conversion rate of 1.0%.
CRM Implementation
Implemented a corporate CRM with automated workflows, achieving 70% team adoption and 40% active engagement. Designed 15 workflows that sent 15,000 emails with a 70% open rate and 10% CTR.
Cost & Productivity Optimization
Renegotiated vendor contracts, cutting technology costs by 31.82%. Introduced Monday.com workflows that improved departmental productivity by 70% without additional costs.
Brand Development
Supported Premier Lending’s rebranding in 2021 with new guidelines, voice, and messaging. In 2024, led a refreshed visual identity rollout, enhancing market presence across all channels.
AI-Powered Innovation
Developed a ChatGPT-powered chatbot for underwriting assistance, improving efficiency for loan processors and underwriters. Created a Listing GPT tool to enhance property evaluations and decision-making.
Streamlined Operations
Launched a corporate-wide initiative to implement the EOS model using Monday.com. Connected all departments through advanced automations to align with yearly corporate goals.
Core Skills
Website & Local SEO
CRM Management
Automation
Analytics & Reporting
Strategic Planning
Content Creation
Testimonials
Working with Qais has been a valuable learning experience, especially in understanding the power of organization and consistency. His exceptional attention to detail and structured approach set a standard unlike any I’ve encountered. He is, without a doubt, the most organized person I’ve had the pleasure of working with.
Tatiana Wahbeh
I highly recommend Career Portfolio for their exceptional career development services. The team goes above and beyond to ensure client satisfaction and career success.
Emily White
Career Portfolio provides top-notch support with a personalized approach. I have always felt empowered and guided in my career advancement.
Michael Davis
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